SAC is designed as an eye-shaped identity with a spotlight at its center — the pupil. That light moves across the space, highlighting key messages and actions: recycling bins, green info screens, donation points. The messages are simple: “See me.” “See the new green future.” “Don’t look away.” Where the spotlight lands, attention follows. And where attention goes, change begins. The eye becomes a guide. Visitors don’t just learn about sustainability — they’re pulled into it visually, emotionally, physically. This idea transforms awareness into interaction.